Category: Market Research

The success of technology adoption in tourism and agriculture depends on accurate, actionable market research. Italian case studies show how data-driven insights can guide investments in tools like AR heritage platforms and predictive agricultural analytics. In Desenzano del Garda, the Accessible Garda project (https://ideas.repec.org/a/spr/anresc/v74y2025i1d10.1007_s00168-024-01330-w.html) conducted one of the most detailed accessibility assessments in Italy. Using…